Gridum Solarum Screenshot
Gridum Solarum Screenshot

Hotspotty Redesign

Led the UX strategy and design system across Hotspotty’s web and mobile tools for Helium hotspot management. Unified fragmented experiences, simplified complex data, and improved product cohesion — driving growth and user adoption.

Service

UX design, Website design, Design system, Leadership

Sector

Web3

Year

2022

Hotspotty is an all-in-one tool for managing hotspots on the Helium network (a decentralized wireless network for IoT devices powered by cryptocurrency).

The team behind Hotspotty was rapidly adding features – a web dashboard for hotspot owners, a network explorer (HNTScan), and a mobile app called Hotspotty Connect – and the user experience was becoming fragmented.

New users found the ecosystem confusing: each tool had a slightly different interface and it wasn’t clear how they all connected. The challenge was to unify the design across these platforms and present complex data (like radio frequencies, device earnings, coverage maps) in a way that both crypto enthusiasts and everyday users could grasp.

Essentially, we needed a cohesive UX strategy to make Hotspotty’s suite feel like one product, with a consistent look and intuitive feel.

My Role & Actions

As the Principal Product Designer at Hotspotty, I spearheaded the UX strategy to bring all these pieces together. I engineered a robust design system for the Helium platform, aiming to ensure uniformity across Hotspotty Web, HNTScan, and the Hotspotty Connect app.

Gridum Solarum Screenshot
Gridum Solarum Screenshot

This involved creating a shared library of UI components and styles that could be used by all teams. I collaborated very closely with the founders (who were deeply involved in the Helium community) and the development team, scheduling regular design review sessions to iterate on prototypes. A big part of my role was also visual storytelling – figuring out how to visualize complex hotspot data in a clear, meaningful way for users.

For example, I worked on intuitive map layouts for hotspot locations and simple charts for earnings, so users could quickly get insights without feeling overwhelmed. We kept the tone of the design friendly and modern (to invite newcomers), but also ensured that power-users could find advanced details when they needed. Throughout the project, I maintained brand consistency – using Helium’s and Hotspotty’s color schemes and design language – so that even as we added features, everything felt part of the same family.

01.

Stakeholder Validation and Ecosystem Alignment

  • Collaborated with stakeholders and key device manufacturers to understand the requirements for integrating PCN (Pollen) payments alongside HNT.


  • Defined workflows and set expectations to address both legacy user needs and the demands of the expanding user base.

02.

Introducing Support for PCN Payments

  • Designed and implemented an updated interface to seamlessly manage payments across Pollen and Helium networks.


  • Created workflows to allow effortless toggling between ecosystems, ensuring compatibility and ease of use for all users.

03.

Unified Dashboard Redesign

  • Developed a streamlined dashboard layout for managing payments, commissions, and reports with enhanced filtering options and clear visual indicators.


  • Introduced features for registering payments, attaching notes, and categorizing contacts for improved administrative efficiency.

04.

Enhanced Reporting and User Insights

  • Launched a commission report dashboard with detailed analytics, enabling users to gain insights into transactions and payouts.


  • Improved the visual hierarchy to make data interpretation straightforward, catering to both novice and experienced users.

Solution

Solution

We rolled out a unified design across all Hotspotty products. The web app, explorer, and mobile app now shared a common navigation scheme and visual style. I documented the new design system thoroughly, which included guidelines for typography, color usage, iconography, and even interaction patterns (like how modals or notifications should appear).

Gridum Solarum Screenshot
Gridum Solarum Screenshot
Gridum Solarum Screenshot

This became the single source of truth for designers and developers working on any part of the Hotspotty ecosystem. One tangible improvement was the onboarding experience: we created a guided setup that helped users link all the tools together (so a new user would understand that their Hotspotty account works on the web dashboard, the Connect app, and so on).

Gridum Solarum Screenshot
Gridum Solarum Screenshot
Gridum Solarum Screenshot

By standardizing elements like the account menu, settings pages, and data tables, users no longer had to re-learn the interface when switching from, say, the coverage map tool to the payments management tool – it was a seamless transition. We also leveraged community feedback (via Discord channels and beta tests) to fine-tune the usability of features, ensuring that even non-technical users felt comfortable using Hotspotty to manage their Helium hotspots.

Outcome

Outcome

-> Unified fragmented UX across web, mobile, and explorer


-> Created scalable design system for new features


-> Increased engagement from power users and partners


-> Improved data readability and performance tracking


-> Strengthened Hotspotty’s visual identity across products

My Role & Actions

As the Principal Product Designer at Hotspotty, I spearheaded the UX strategy to bring all these pieces together. I engineered a robust design system for the Helium platform, aiming to ensure uniformity across Hotspotty Web, HNTScan, and the Hotspotty Connect app.

Gridum Solarum Screenshot
Gridum Solarum Screenshot
Gridum Solarum Screenshot
Gridum Solarum Screenshot

This involved creating a shared library of UI components and styles that could be used by all teams. I collaborated very closely with the founders (who were deeply involved in the Helium community) and the development team, scheduling regular design review sessions to iterate on prototypes. A big part of my role was also visual storytelling – figuring out how to visualize complex hotspot data in a clear, meaningful way for users.

For example, I worked on intuitive map layouts for hotspot locations and simple charts for earnings, so users could quickly get insights without feeling overwhelmed. We kept the tone of the design friendly and modern (to invite newcomers), but also ensured that power-users could find advanced details when they needed. Throughout the project, I maintained brand consistency – using Helium’s and Hotspotty’s color schemes and design language – so that even as we added features, everything felt part of the same family.

My Role & Actions

As the Principal Product Designer at Hotspotty, I spearheaded the UX strategy to bring all these pieces together. I engineered a robust design system for the Helium platform, aiming to ensure uniformity across Hotspotty Web, HNTScan, and the Hotspotty Connect app.

Gridum Solarum Screenshot
Gridum Solarum Screenshot
Gridum Solarum Screenshot
Gridum Solarum Screenshot

This involved creating a shared library of UI components and styles that could be used by all teams. I collaborated very closely with the founders (who were deeply involved in the Helium community) and the development team, scheduling regular design review sessions to iterate on prototypes. A big part of my role was also visual storytelling – figuring out how to visualize complex hotspot data in a clear, meaningful way for users.

For example, I worked on intuitive map layouts for hotspot locations and simple charts for earnings, so users could quickly get insights without feeling overwhelmed. We kept the tone of the design friendly and modern (to invite newcomers), but also ensured that power-users could find advanced details when they needed. Throughout the project, I maintained brand consistency – using Helium’s and Hotspotty’s color schemes and design language – so that even as we added features, everything felt part of the same family.

Author image

Adelina Green

Product Design Manager at GoDaddy

Thiago approaches every project with a meticulous and user-focused mindset, and his keen eye for UX problem-solving results in thoughtful and beautiful solutions. Thiago is not only a skilled designer but also a dedicated and hard-working team member who brings energy and enthusiasm to every project.

Author image

Adelina Green

Product Design Manager at GoDaddy

Thiago approaches every project with a meticulous and user-focused mindset, and his keen eye for UX problem-solving results in thoughtful and beautiful solutions. Thiago is not only a skilled designer but also a dedicated and hard-working team member who brings energy and enthusiasm to every project.

Author image

Adelina Green

Product Design Manager at GoDaddy

Thiago approaches every project with a meticulous and user-focused mindset, and his keen eye for UX problem-solving results in thoughtful and beautiful solutions. Thiago is not only a skilled designer but also a dedicated and hard-working team member who brings energy and enthusiasm to every project.

Author image

Adam Brown

VP of Growth Marketing at DualBoot Partners

Beyond his technical skills, Thiago is a team player. He brings a blend of professionalism and friendship to the table, making him an excellent collaborator. His ability to listen, contribute ideas, and integrate feedback has been vital in driving our projects forward. His presence on the team has been a catalyst for our collective creativity, encouraging us all to think more innovatively. Thiago's impact at FullStack Labs extends far beyond his design expertise. His positive attitude, dedication to quality, and collaborative spirit make him an asset to any team. I wholeheartedly recommend Thiago and any company would be lucky to have him on-board

Author image

Adam Brown

VP of Growth Marketing at DualBoot Partners

Beyond his technical skills, Thiago is a team player. He brings a blend of professionalism and friendship to the table, making him an excellent collaborator. His ability to listen, contribute ideas, and integrate feedback has been vital in driving our projects forward. His presence on the team has been a catalyst for our collective creativity, encouraging us all to think more innovatively. Thiago's impact at FullStack Labs extends far beyond his design expertise. His positive attitude, dedication to quality, and collaborative spirit make him an asset to any team. I wholeheartedly recommend Thiago and any company would be lucky to have him on-board

Author image

Adam Brown

VP of Growth Marketing at DualBoot Partners

Beyond his technical skills, Thiago is a team player. He brings a blend of professionalism and friendship to the table, making him an excellent collaborator. His ability to listen, contribute ideas, and integrate feedback has been vital in driving our projects forward. His presence on the team has been a catalyst for our collective creativity, encouraging us all to think more innovatively. Thiago's impact at FullStack Labs extends far beyond his design expertise. His positive attitude, dedication to quality, and collaborative spirit make him an asset to any team. I wholeheartedly recommend Thiago and any company would be lucky to have him on-board

Author image

Tom Rich

Senior Art Director at GoDaddy

Thiago is widely recognized as an exceptional Senior UX Designer who possesses an unparalleled knack for paying attention to the minutest details. His expertise extends to seamlessly resolving complex design system challenges, making him an invaluable asset to any project. When collaborating with Thiago on initiatives that demand comprehensive design system solutions, rest assured that you'll be met with nothing short of excellence. His track record speaks volumes, consistently leaving a trail of satisfied clients and partners. Without a doubt, working alongside Thiago is an opportunity you won't want to miss out on!

Author image

Tom Rich

Senior Art Director at GoDaddy

Thiago is widely recognized as an exceptional Senior UX Designer who possesses an unparalleled knack for paying attention to the minutest details. His expertise extends to seamlessly resolving complex design system challenges, making him an invaluable asset to any project. When collaborating with Thiago on initiatives that demand comprehensive design system solutions, rest assured that you'll be met with nothing short of excellence. His track record speaks volumes, consistently leaving a trail of satisfied clients and partners. Without a doubt, working alongside Thiago is an opportunity you won't want to miss out on!

Author image

Brian Smith

VP of Design at FullStack Labs

It's been a pleasure being able to work with Thiago. He always has a positive attitude even when projects (or clients) are challenging. He is constantly looking to learn more and improve his skills.

Author image

Brian Smith

VP of Design at FullStack Labs

It's been a pleasure being able to work with Thiago. He always has a positive attitude even when projects (or clients) are challenging. He is constantly looking to learn more and improve his skills.

Author image

Tom Rich

Senior Art Director at GoDaddy

Thiago is widely recognized as an exceptional Senior UX Designer who possesses an unparalleled knack for paying attention to the minutest details. His expertise extends to seamlessly resolving complex design system challenges, making him an invaluable asset to any project. When collaborating with Thiago on initiatives that demand comprehensive design system solutions, rest assured that you'll be met with nothing short of excellence. His track record speaks volumes, consistently leaving a trail of satisfied clients and partners. Without a doubt, working alongside Thiago is an opportunity you won't want to miss out on!

Author image

Brian Smith

VP of Design at FullStack Labs

It's been a pleasure being able to work with Thiago. He always has a positive attitude even when projects (or clients) are challenging. He is constantly looking to learn more and improve his skills.